Should the Shop repeat last year's phrase or go with a new one?

1. Not an easy question and seems that each Shop is approaching this uniquely.
2. Our general thought has been that keeping things fresh is always a good idea. How many Customers from 2014 are going to want to purchase the same phrase, even with different plate graphics? Think water!
3. On the other hand, 2013 Shops that repeated their phrase in 2014 did well with plate sales too as the number of Quilters participating in the event grew along with their returning Customers.
4. Some Shops are managing this by keeping an old phrase - minimum quantity, and if still available after the 1/15/15 "guarantee" cutoff - and adding a new one on another plate, especially if they sold out of the 2014 phrase and had Customers looking for it.
5. Hope this is helpful to stimulate some thinking. You know your Customer profile and traffic better than anyone else.